hugh
An updated look for charcoal whitening strips
︎ 4 weeks
Role Strategy Consultant ・ Product Design
Tools Sketch ・ inVision ・ Shopify
Collaborators Brock Cady
︎IDEATE・︎ DESIGN
CHALLENGE
The owner of hugh approached us to develop a strategy for growth and to gain a more cohesive brand identity.
GOALS
︎ Grow customer base through paid ad spend
︎ Design a website that retains and engages customers
︎ Establish a more approachable & ‘fun’ brand aesthetic — without losing professional polish
︎IDEATE
COLOR, ELEMENTS, & MESSAGING
![Experimental 'dark' background look]()
![Experimental playful shape elements]()
![]()
![]()
![Sketch symbol work to allow for easy iterative color & brand work with client]()
![Vector product variant icons were created to allow for easy subscription conversion & tailor a more polished look to the ordering process.]()
Product Detail Elements
![]()
![]()
![]()
![Experimental picture-based ingredient mockups]()
We began the process of the redesign by playing around with different color schemes, informational shape elements, and updated use of existing imagery.
Home Page / Welcome Message
Ordering UI
Product Detail Elements
︎DESIGN
HIGH FIDELITY MOCKS
Our end design was ultimately a mix of elements from all creative directions. One connective aspect that came about through research were the textured blue wave backgrounds. The mockup below was sent to developers in early May 2020. The website is now live: joinhugh.com
︎REFLECTIONS
Our work at SnackDrawer is fairly new, but this project gave us a sense of how we can begin to hone our approach to working with clients, listen to their needs, and ultimately deliver a quality experience to their customers. I will provide further anecdotes & conversion data for this design once it is live. Expected to be pushed live by the end of May 2020.
Our end design was ultimately a mix of elements from all creative directions. One connective aspect that came about through research were the textured blue wave backgrounds. The mockup below was sent to developers in early May 2020. The website is now live: joinhugh.com
︎REFLECTIONS
Our work at SnackDrawer is fairly new, but this project gave us a sense of how we can begin to hone our approach to working with clients, listen to their needs, and ultimately deliver a quality experience to their customers. I will provide further anecdotes & conversion data for this design once it is live. Expected to be pushed live by the end of May 2020.
